KING CAMP GILLETTE
(gillette safety razors)
to establish a successful business its not always necessary to do something huge , you can also accomplish it by fulfilling smaller needs of people . Mr. Gillette invented safety razor & established the kingdom of crores of dollars over the world . from that day till present day , gillette is famous in whole world for its innovative safety razors..
so what lies behind his success ...? his success story is something like this..
born on 2 january 1855 . Mr. gillette became a travelling salesman at the age of 21 selling the various things to people & did so till age of 28 years .but being an innovative human he always wished of inventing something very good . he wanted to invent something that could make him richer & famous among people. so he made electric wire covers , tap valves etc....but it didnt earn him so much...meanwhile, william panter , the chairman in his company , seeing his interest adviced him to invent something that could be used everyday by people & then thrown away after using it.
so he started reading dictionary words so that some word may strike him such idea . one day when he was trying to shave with a very unsharp razor, the idea striked his mind of making a safety razor that people would use for every shave & then throw away .he thought of a blade having sharp edges on both sides & a holder to hold it tightly & safely .
that was it...he started finding somebody who could make design of such a razor , but as always there were many obstacles he had to face . MIT experts & other people also laughed at his idea of making such a product which was that much thinner . but nothing is stronger than a firm will . & so he found a person named william emry that was ready to make such a razor . his hard work paid off in 1901 , in 1903 he officially started production & took patent of safety razors & till 1906 1.2 crore razors were sold out . he earned totally 90,000 $ that time .
since then he is being remembered for a product that is being used by crores of persons everyday, allover the world . from that time Gillette co. has invented many innovative & extremely comfortable safety razors & is having specialization for unique quality razors allover the world .
SAM WALTON
(wal-mart)
in 1985 forbes magazine declared sam walton as the richest person of america . at that time his total property was 2.8 billion $ & had 20% shares of walmart.
at present day several lac of employees & several thousand stores are there around the world of walmart selling everyday more than 14 crore products & yearly income more than 285 billion dollars being biggest retail store in the world .
what was so magical about wal-mart that made it so much successful? the answer is quiet simple : they wanted to provide people with best goods at lowest prices . they very clearly knew that if they kept large volumes of products & provide lower prices then the profit will also increase for them .
the time when walmart came to existance , others were busy opening huge & statusful stores sam walton decided to open cheaper goods store , & due to this his stores sometimes looked like yards . but who cared? people still liked it because they could get relevantly more cheaper product.sam walton realized that even 5000 people town can also make him successful & opened stores in small towns which were generally ignored by bigger retail store chains . & this strategy paid him off directly . he became king of small town retails . & step by step he reached the level of current success . he used his non-conventional business vision that huge stores can also earn from small towns & cheaper places doesn't matter if customer can get the same quality goods at lower prices at the same place .
Sam walton showing his real strategy of success says that " break the rules , learn to walk your way ,& challenge conventional thinking . because when you are walking on a different roads there are even better chances for success .
ENJOY & HAVE A NICE DAY !
No comments:
Post a Comment